Adobe has announced the general availability of Adobe Experience Manager (AEM) as a cloud service, as part of Adobe Experience Cloud, India.

A cloud-native solution, AEM helps businesses manage and scale personalized digital content for every channel with SaaS-like agility and experience management capabilities that give marketers and developers the flexibility to build quickly. powerful, personalized digital experiences in weeks, not months. as is the industry standard today.

As more and more interactions become digital first, businesses need to create personalized content tailored to the individual needs of multiple customers across real-time touchpoints. At the same time, companies must manage large volumes of content and digital assets across disparate teams and geographies.

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Adobe Experience Manager as a Cloud Service is a purpose-built experience management application that integrates scalable, secure, and agile content management (CMS), digital asset management (DAM), signage management digital and customer communication (CCM).

“As the events of the past two years have accelerated the digital shift, Indian companies are looking to personalize the digital economy. They want more agility, simplicity and flexibility to digitally transform the customer experience,” said Vyshak Venugopalan, Director – Solution Consulting, Adobe India, adding that the new solution will enable businesses to take advantage of these benefits so that they can expand the types of personalized experiences they provide to customers.

Among its other benefits, it is made instantly accessible to an organization’s teams, allowing companies to focus on innovation instead of planning version upgrades. It’s also designed to automatically scale in seconds, helping businesses maintain high performance globally and scale with customer demand. It is further equipped with enterprise-grade security with industry-recognized standards to ensure that all data and content remains private and protected for businesses.

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“Adobe and Microsoft have been long-standing partners, and we are excited to have the opportunity to deliver joint success to our customers in India with Adobe Experience Manager as a cloud service. Delivering application, infrastructure and data modernization journeys across all verticals is our top priority and this partnership will enable both Adobe and Microsoft to deliver consistent experiences and accelerate innovation to our customers,” said Aditee Rele, Director – ISV, Global Partner Solutions, Microsoft India.