A view of the atmosphere at the Whitney Port & Bundle Organics #MomAsYouAre buybuyBABY product launch in Torrance, CA.

Randy Shropshire | Getty Images

As Bed Bath & Beyond shakes up its executive suite and ousts its CEO, the retailer said Wednesday it remains open to another big change: a potential sale of its baby gear chain, Buybuy Baby.

“The business is a very attractive business, and we’re not the only ones appreciating its value,” interim CEO Sue Gove said on a call with analysts when asked if a sale won’t go away. was not possible. “We know there is interest.”

For now, she said, the parent company is focusing on strategies to drive sales. This includes improving the division’s website and app and attracting more shoppers to its baby registry.

The baby chain is also part of a new loyalty program, Welcome Rewards. This program began rolling out earlier this month. It allows shoppers to earn and redeem points when shopping online or in stores under one of the company’s three banners: Bed Bath & Beyond, Buybuy Baby and personal care brand Harmon Face Values .

Buybuy Baby has been at the center of a contentious battle between the home goods retailer and activist investor Ryan Cohen. In March, Cohen named the baby gear banner one of the company’s most valuable pieces, arguing it could be worth billions of dollars, and pushed for a spinoff or sale. He then reached a truce with the company, after the company agreed to add new board members and conduct a strategic review of Buybuy Baby’s future options.

Shares of Bed Bath surged in April following a Wall Street Journal report that the company was showing interest in the division. At the time, the company did not respond to requests for comment.

The baby gear retailer has been one of Bed Bath’s strengths, especially as customer traffic and sales have plummeted at its namesake banner. During the holiday quarter, for example, same-store sales at Bed Bath & Beyond stores were down 15% — but same-store sales at Buybuy Baby were up single digits.

However, this trend has not continued over the past three-month period. Buybuy Baby’s same-store sales fell by a mid-digit.

Harriet Edelman, who leads the board as independent chairwoman, said Wednesday that a committee of board members was working closely with strategic and financial advisers as she considered the future of Buybuy Baby.

On the call with analysts, she described Buybuy Baby as “a highly relevant banner with a strong market position and favorable demographics.”

Over the past two years, Bed Bath & Beyond has sold other elements of its business, including Christmas Tree Shops, Cost Plus World Market, PersonalizationMall.com and One Kings Lane.