Ashley Williamsa Morris Brown College HBCU alumnus and seasoned entrepreneur who has been in the hair industry since 2011, started selling hair extensions out of the trunk of her car in Atlanta.

With the help of his business partner, Khat Rabbani, they started a business called Hair Are Us and initially invested $2,000 and were able to quickly make $2 million in sales in just two years. In 2014, they were even featured on CNBC for their success and accomplishments.

Now, 12 years later, Ashley has launched another company exclusively selling headband wigs, which she believes will reshape and redefine the industry. Bandeau wigs, unlike traditional wigs, can be put on in seconds without glue, gel or lace, and Ashley believes this is the new direction in the multi-billion dollar hair industry.

Ashley says guerrilla marketing has been key to her success. She was an entrepreneur before social media even existed, and because of that, she learned the importance and still values ​​building personal relationships with business owners and decision makers. In the past, it has formed successful partnerships with colleges, nightclubs, restaurants, and even shopping malls to sell its products.

With her new venture, Headband Wigs, she continues with the same kind of hustle, but is of course also heavily involved in online marketing, social media campaigns and brand partnerships with celebrities and influencers.

So far, the business has taken off well as more and more women continue to realize that it is no longer necessary to buy an expensive wig, then take it to a hair salon and pay at again to have it installed. Plus, women love the different options of headbang wigs offered by Ashley. Its products are available in different sizes, textures and colors, including gray for women who want a natural salt and pepper look.

Ashley’s advice to other entrepreneurs starting from scratch is to plan your work and work your plan. She comments, “I’ve learned over the years that the first step is to get out there and believe. But you also need to do market research and pay attention to the latest trends. If you are in a competitive or saturated space, this is even more important. Also, never give up. It takes time to build a successful business.

In the future, Ashley plans to become one of the first black women to own a fulfillment center. She plans to use it, not only to fulfill orders for her business, but also to help other Black-owned small business owners fulfill their orders efficiently and affordably.

Learn more at HeadbandWigs.com and be sure to follow his brand on Instagram @HeadbandWigs101 for video tutorials and more.