PLAYISM has unveiled a new English trailer for Idol Manager. This video gives a great overview of the story and characters, with tons of gameplay footage in English.

Idol Manager launches on Switch on August 25 for $24.99. More details about the game can be read from the official Nintendo Store listing included below.

You take on the role of manager in a small (but growing!) talent agency. As you cultivate and train the next generation of young pop stars, you’ll have to decide who to hire and who to fire, who gets promoted when things go well, and who gets reprimanded when things go wrong. The personal lives of these young celebrities are part of your business, and a pop star’s life isn’t always happy. Their successful personal accomplishments may be your greatest business successes, but their emotional meltdowns and public relations nightmares can spell financial disaster for your business.

It’s not just the idols you have to worry about. The world is full of gossip magazines, superfans and rival bands, all hungry for the scoop on the latest scandal. There are a lot of people out there who want to bring you down and are ready to play dirty, but try not to let that bring you down. It’s not personal, it’s commercial.

– Decide how to handle crises, including gossip, vandalism, stalkers, or threats directed at your agency and the pop idols you manage.
– Manage the relationships between the different idols in your group, while dealing with cliques, internal feuds and bullying.
– Grow your fanbase by varying your tactics and appealing to a wide variety of demographics.
– Produce singles, host gigs, host huge TV events and overseas tours to capitalize on your band’s popularity and generate revenue.
– Fit out the building of your agency. Start with simple offices and dance halls to produce content and train your idols, and end with your own cafe and theater to create a steady stream of income. Hire and train staff to help manage logistics and keep your agency running smoothly.
– Discover sub-stories – chains of events and visual novel segments, many of which are triggered by your playstyle. Each sub-story can play out in several different ways depending on your decisions, often leading to serious consequences for your game.