With winter fast approaching and the country anticipating continued economic instability, many homeowners are wondering “is this a good time to sell?”. While some may be deliberate, others are engaged in the process and want to know how best to navigate what can be an unpredictable journey at the best of times. Andrea Fawell, Director of Sales and Marketing at Kebbell shares her top tips for getting the most out of your sales process during this difficult time.

1. Be knowledgeable and up to date. By being aware of current trends and changes in the market, you will be in the best position to establish a realistic and achievable plan for the sale of your home. Try to be objective when looking at what else is on the market, what else your potential buyer might buy, and focus on all the reasons someone would choose your home. Consider what works for tomorrow’s buyer.

2. Don’t stop selling in December. Anyone watching now is serious. Perhaps avoid putting on Christmas decorations, as even the fancy ones can make a room feel cramped, and they’re inevitably personal, which is something you want to steer clear of when selling. Buyers should be able to imagine themselves living in the home at any time of the year, not just during the holiday season.

3. Choose your agents carefully. Get at least three agents so you can get a broad opinion on the price. Do you like them and do you think you can work with them? Are they just looking for instruction? Do they have the resources? Alternatively, if your property has been listed by the same agency for some time, it might be time to try somewhere else. A new perspective, vision and marketing strategy for your property could be the answer.

4. Consider trying another sales model. Consider selling it yourself or with a company like Purple Bricks, which has had great success using a different sales model. There are plenty of others that could also help you save money as long as you are happy to invest the time yourself, such as showing potential buyers. Always take your solicitor’s advice seriously and agree from the outset to try to work with him on a realistic conveyancing schedule.

5. Work with the agent. Once you’ve determined which real estate agent you want to work with, it’s important to maintain open communication with them throughout the process, including your property’s key selling points and price. While it’s easy to think we know our home best, a fresh look from someone who knows the market might just help identify the best features of the home and areas that might need a little improvement.

6. Work with the buyer. Being nimble and flexible can mean compromising or working with the buyer’s needs and requirements when selling in the current climate, such as negotiating a different closing date that suits their situation.

seven. Consider a chain breaker. If you’re stuck in a chain of accommodations where deals have failed or it’s just not progressing anywhere, it can be easy to get discouraged. Perhaps consider using a chain breaker if a broken link in your chain appears. A chain breaker is simply where the developer you are buying a new home from buys the property causing the broken tie at a mutually agreeable price before the chain completely collapses. It’s an effective way to close the deal quickly if a sale is an imminent requirement.

8. Look at the purchase patterns. Most developers offer a selection of purchase schemes to help you get moving. At Kebbell, our newest is Downsize Part Exchange, where we will buy your home even if it is worth more than the Kebbell home you want to buy. Freeing you from the need to find a buyer altogether!

9. Presentation is key. Appealing to the senses really works. Remove the dog bed and boots and replace them with lots of light and pleasant scents. Aim for a feeling of space and lightness to help portray a carefree lifestyle.

ten. Try to take the emotion out of it. It’s really difficult, but try to remove the clutter, family photos and all the things that make it your home rather than someone else’s. The goal is to give it a neutral enough appearance that anyone who comes to view the property can imagine themselves there. A relatively blank canvas is ideal so try to cut the emotional ties; it will also make it easier to move.

11. Extend your ad. Aside from the continuous changes in the market, some properties take longer than others to sell. This doesn’t mean your property is undesirable, maybe it just needs more time to gain ground because it’s out of town or has unusual features. The right buyer will come, so remember that you only need an offer at the right price to get a sale.

12. Be honest with yourself. If your property has been on the market for a long time or countless offers have failed, honestly ask yourself why this might be the case. Nine times out of ten, the price may be too high. Be realistic with your price.

13. Sell ​​again. It can be more difficult trying to sell a property with an abundance of repair and decoration needs, especially during the winter and especially during such an economically unpredictable time. A project home is obviously different, but if you think your property would benefit from a few low-maintenance updates, it just might increase interest.

14. Desirable images. It may be obvious, but the photos you decide to show are the first impression your buyer will get and could easily sway them if they continue to visit your property, so make sure the photos are as good as possible. Again, it is important to declutter and depersonalize certain areas so that the space is well displayed and the buyer can imagine themselves in it.

15. Stay confident. The housing market has fluctuated and will always continue to fluctuate. As much as it is essential to stay in touch with its movements and to adapt to changes in the weather, it is equally important that you maintain confidence in your property and all that it can offer someone.